Eight steps in developing effective communications Essay

Eight steps in underdeveloped effective communications - Essay ExampleEight steps in developing effective communicationsSulemana asserts that successful corporate communication plans are those created after a thorough appraisal of a corporations former and period strategies of communicating with its customers and employees. He cites a study conducted at Columbia Universitys Centre of Continuing Education that found that an excellent communication plan is iodine that identifies ways that a given company can move from the status quo to its desired point in the future.Salisbury points out that change management is consequently successful when it takes into consideration the views of the target group. Furthermore, this helps to cement choices of the kinds of communication styles one wishes to use, the budget, audiences to use and the ways of conducting an appraisal of the communications program. A plan also helps company executives to concord against last minute interruptions or unn ecessary changes. They are also able to control effectively the program with great peace of mind. A proper communications strategy is a vital aspect of any companys success. It determines a companys perception by the outside world, which in work out determines the companys reputation as well as profitability. It also enhances teamwork and understanding among the employees helping them to remain highly motivated. As a result, their productivity increases which act to benefit the company. All companies should consider investing in a communications plan as it certainly has the potential to boost growth.